Our new app for finding jobs (or employees) is definitely keeping us on the edge of our seat!
Check out our web version here.
In the same breath, we felt like the current language around the sector we all refer to as the "Service Industry" needed a major lift. We considered what these jobs do for our day-to-day lives, and the impact they have on our economy, and we concluded that the word "foundational" was much more appropriate than "entry level," "less skilled," "less educated...," etc. This immediately sounded more positive – conjuring imagery such as the food pyramid, or the steps in building a house – where the foundation must be strong for the rest to function. This is the kind of imagery that demands truth and respect!
What we quickly realized is that there are "Foundational" jobs across ALL industries – not just hospitality and retail. We found out that other businesses desperately needed a new hiring tool as well. So, we shifted, which only further developed our language.
Do you see how simply tweaking our vocabulary creates a different image of what these jobs are? We believe we can bring more respect to this level of the workforce, partly with the language we are using; but it is not just a language we are aiming to express – it is a movement. And through the technology of Jyst, we only hope it will come through in our app, as well!